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Who we are

The founders of WiseBrick are a multi-disciplinary team of ex-IBM consultants.
At IBM they formed the Global Centre of Competence for Circular Economy and saw its progression from the days of being a niche topic, to the globally recognised priority it is today. They have proven international experience in digitally-driven business transformations across various multinationals and industries, and have brought their thought-leadership to various forums including G7, G20, the European Commission and leading academic forums.

Core team

Jad Oseyran

Co-founder, value architect & managing director

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Robin Schilham

Co-founder & technology director

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Martijn Peters

Digital supply chain & operations director

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Michiel Haas

Environmental impact Lead

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Maarten Sijm

Senior Full stack developer

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Mathias Meuleman

Senior Full Stack Developer

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Christelle El Feghali

Optimization analyst

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Nicolas Alaux

Buildings LCA Analyst

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Lourens Touwen

Machine Learning analyst

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Antara

Antara Bhattacharjee

Digitization analyst

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Kean Yong

Product lead

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Roy de Groot

Senior UX Designer

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JP van Oosten

AI expert

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Martin Marino

Building physics analyst

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Aims and experience

Because we understand the systemic nature of the challenge in transitioning to a circular economy, we appreciate the need for collaboration to ensure successful outcomes that can scale. We understand data and how to put it to use, but we are also wise enough to reach out in areas that require further expertise.

Key experts panel

Elma Dumisevic

Elma is a leading architecture authority on Reversible Building Design and Transformable Buildings.
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John Warner

John is the co-founder of the field of Green Chemistry. He is a distinguished research fellow and SVP at the Zymergen Corporation.

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contact us

+31 6 1077 8521
[email protected]

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Copyright Wisebrick 2021

Jad Oseyran

Jad is an industrial engineer & supply chain professional, whose experience spanned various industries and countries, across all layers: operational (shop floor foreman), tactical (production planner) and strategic (designing and leading supply chain transformations of multinationals).

In 2015, he founded the IBM Global Centre of Excellence for Circular Economy, based in Amsterdam, and lead a multidisciplinary team working with clients, research and governments. Focus industries were Electronics and Construction. The first pragmatic experience was working internally on improving the circularity of IBM’s hardware division, leading to high appreciation from the management team.  

Jad was elected as a member of the IBM Industry Academy, a select global group which helps shape industry strategic agenda, leveraging the latest in digital technology. Furthermore he was chosen to chair the data driven innovation stream for Resource efficiency at the G7 and G20 and was a regular speaker at international academic, business and governmental venues.

Jad’s primary focus at WiseBrick is to ensure relevance, impact and accessibility of WiseBrick’s solution, for wide industry adoption. This entails a delicate balance between digitization efforts and credibility of the quantified insights that are generated. Key aim is a mass catalyst for behavioral change in real estate invesment, valuation and development.  

​Jad holds a MSc in Industrial Engineering from Chalmers University of Technology with focus on supply chain design and management.
He is also a Cradle-to-Cradle consultant, is trained in biomimicry and passionate about regenerative agriculture.

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Robin Schilham

Robin is a mathematical optimization expert and experienced IT architect. He has a broad experience with designing and implementing complex optimization solutions in various industries, including rail, aviation, transportation, and telecom, and with large IT projects in banking, insurance, and governmental organizations.

In 2016 he joined Jad’s team within IBM with the strong belief that IT solutions that enable a circular economy should be driven by the insights that are needed by the stakeholders for optimal circular decision making. Robin was responsible for the digital solution design and implementation of various projects within the built environment and the electronics industry.

Besides being passionate about technology, complex problem solving, and challenging projects, he is also pragmatic and has a sleeves-up attitude.

Robin holds an MSc in Computer Science from Utrecht University and a PhD in Operations Research from Eindhoven University of Technology.

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Martijn Peters

Martijn has extensive experience in the field of Supply Chain Management, Logistics and Operating model designs.

He started as a supply chain planner and supply planning analyst at IBM’s Hardware Division (finished goods & spare parts) where he gained valuable hands-on skills in the electronics value chain.

Then he moved to IBM Consulting where he lead major supply chain and digitally driven transformations at multinationals across industries. Martijn was also lead for the Supply Chain Consulting Practice at IBM Benelux. In 2015 he joined the IBM Global Centre of Excellence for Circular Economy where he focused on the digital supply chains and suitable operating models for circularity.

At WiseBrick he continues his focus on providing the required digital building blocks to support scalable, circular/ hybrid supply chains.

Martijn has a Bachelor in Logistics and Supply Chain Management.
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Michiel Haas

Michiel Haas is the founder of NIBE, the first Life Cycle (LCA) Database in The Netherlands and an environmental science advisory for the built environment. 

He is busy since 1990 with the environmental and health aspects of building materials and is considered a thought leader on LCA in The Netherlands. 

As professor at TU Delft with focus on “Materials and Sustainability” he has been teaching the fundamentals and importance of choosing the right materials by design. 

Michiel was the initiator of programs such as GreenCalc (LCA programs for buildings) and DuboCalc (LCA for infrastructure) and is co-initiator of the National Environmental Database (Nationale Milieudatabase), from the which the environmental (materials) performance of buildings is derived (MPG)

Michiel is also an experienced professional architect and is now an independent consultant at Nibex Green.

He holds a MSc in Architecture from ETH in Zurich and a PhD from TU Eindhoven on environmental impacts of building materials.

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Maarten Sijm

Maarten is a senior full stack developer with 7+ years experience in developing web applications using various frameworks. He developed a passion for coding and computers since a young age. 

He is also an active jury member for international programming contests (BAPC, NWERC) and co-founder of tech startups Lynk and Digital Division.

Maarten has a MSc in Computer Science from Delft University of Technology.

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Mathias Meuleman

Mathias is a senior full stack developer with 7+ years experience in developing software solutions using various frameworks, mainly focusing on digital products.

He is passionate about creating user-centered solutions to complex problems in the industry. Mathias is co-founder of tech startups Lynk and Digital Division. He has a MSc in Computer Science from Delft University of Technology.

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Christelle El Feghali

Christelle has a background in the built environment digitisation and sustainability.   

She gained international experience at Edinburgh University where she researched lower-impact cement, and at the Norman Foster Foundation where she designed water-harvesting facades from recycled plastic.

In her last year, she assisted in teaching a course at University of Stuttgart in optimisation and performance-informed architectural design with building simulations and was a research assistant in bridging the gap between timber construction research and the timber construction industry. Furthermore, she is also researching about recovery and therapeutic spaces.

She graduated as a civil and environmental engineer from the American University of Beirut and has completed her MSc. degree in Integrative Technologies and architectural design research (ITECH) at the University of Stuttgart.

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Nicolas Alaux

Nicolas Alaux is a PhD candidate at Graz University of Technology’s Working Group for Sustainable Construction in Austria. 
 
As part of his PhD, he’s working with WiseBrick with the goal of encouraging the digitization of design for disassembly (DfD). More specifically, he explores the possibility of including the benefits from DfD into life cycle assessment (LCA).
 
Nicolas has a MSc in Mechanical Engineering from Mines ParisTech (Paris, France) in which he specialized in Energy Systems. He then focused his work on LCA while writing his master thesis on the investigation of low-carbon strategies for multi-storey buildings.
 
In his current PhD research, he explores various aspects of environmental assessment of buildings and is also involved in international research projects to drive harmonization and integration of LCA in the design of buildings.
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Lourens Touwen

Lourens is a MSc student Applied Mathematics at Delft University of Technology. He completed his BSc in Applied Mathematics at Eindhoven University of Technology, with a minor in Data Science and a minor in Economics at Vrije Universiteit Amsterdam. 
 
During his bachelors, he worked in the student Team HART, writing the AI software platform for a wearable device. Lourens also worked an internship at the scale-up Picnic Technologies as an automation analyst in the ramp-up of a fully automated warehouse, and did a summer consultancy case developing data science capabilities for the CPG company Kraft-Heinz.
 
At WiseBrick, Lourens focuses on exploring machine learning solutions for improving the quality of building carbon footprint insights, and dealing with incomplete input data.
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Antara Bhattacharjee

Antara has a MSc in Theoretical Physics from the University of Amsterdam. She did an interdisciplinary Bachelors at Amsterdam University College, where she realised that she is fascinated by ‘how things work’ and decided to major in Physics. For her Masters thesis she numerically modelled superconducting materials.

Antara is also passionate about sustainability and therefore decided to join Wisebrick as a digitalisation analyst. She helps with the scalable creation of digital profiles for buildings, in preparation for providing credible insights around environmental performance, among other things.  

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Kean Yong

Kean is an experienced Product Owner specialised in Life Cycle Assessment (LCA) with a strong passion for sustainability. His skill is the driving force behind impactful products and green solutions.

Kean worked at product development at Ecochain, developing an LCA tool for scaling the calculation of environmental impact for companies at a scale. His work has significantly reduced the environmental footprint and delivered invaluable data-driven insights for clients across sectors like construction, plastics, and manufacturing.

Kean holds a MSc in Environmental Science and a BSc in Earth Sciences and Economics from Vrije Universiteit Amsterdam. His academic work includes an in-depth analysis of phone recycling’s environmental impact.
Beyond the office, Kean’s love for scaling products aligns with his adventurous spirit. He finds inspiration in the great outdoors, indulging in rock climbing adventures. He doesn’t shy away from challenges.

Kean’s commitment to sustainability and product innovation defines his mission to build a greener, more environmentally conscious world.

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Roy de Groot

Roy is a senior UX Designer with 7+ years of experience in merging design & strategy to develop products that create an impact for the user & business.


He has been a product design lead on multiple successful scale-up ventures and is co-founder of tech startups Lynk and Digital Division.

Roy has a MSc in Strategic Product Design from Delft University of Technology.
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JP van Oosten

JP has been working on AI and AI-related applications for 20 years. 
He holds a MSc and a PhD in Artificial Intelligence from the University of Groningen, with a focus on handwriting recognition and the interaction between annotators and machine learning.
 
In the last 10 years he has been building proof of concepts and minimum viable products, which led to 3 startups; first with venture studio Slimmer AI, later as co-founder of Netwerk AI. At Netwerk AI, he was responsible for implementing and maintaining the full tech-stack (machine learning, backend, frontend and deployment).
 
In the last two years, he was also a strategic advisor on AI for several (international) startups.
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Martin Marino

Martin is a MSc student of Building Physics and Services at Eindhoven University of Technology, focusing mainly on the field of building performance and sustainability. 

For his MSc, he is working together with Wisebrick investigating the uncertainties present in Whole Life Carbon (WLC) analysis of buildings with the aims in improving its accuracy and take more reliable decisions in the design process. 

He graduated as a Civil Engineer at the University of Buenos Aires (Argentina), with a focus on constructions and structural design. In collaboration with the association Engineers Without Borders, he worked on a project for the design and standardization of pedestrian bridges reusing steel profiles in vulnerable communities. 

Martin also acquired practical experience by designing solutions with the use of geosynthetics in a wide variety of infrastructure and building projects, as well as supervising their execution in the field.   

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Elma Dumisevic

Dr. Elma Durmišević is a leading architecture authority on Reversible Building Design and Transformable Buildings.

She’s the founder of 4D Architects in Amsterdam, founding director of Laboratory for Green Transformable Buildings in the Netherlands ( platform for circular buildings) and founder of Green Design Centre for South East Europe

During 20 years of research within various EU projects and development of reversible building systems, Durmisevic developed tools for measuring circularity and reversibility such as: Reversible BIM module, Reuse Potential tool, Transformation Capacity Tool.

Furthermore Durmisevic developed design guidelines and protocol for reversible building design, of which many are integrated into EU guidelines for design of circular buildings. She established the Dutch Innovation platform for circular buildings (“Laboratory for Green Transformable Buildings”) and leads the development of the EU Digital Deconstruction Platform where she’s head of reversible building research, and has lead the EU H2020 BAMB Reversible Buildings research

She’s member of number of juries such as the annual Dutch Building Award, and various scientific comities. As head of 4D architects, Durmisevic developed few EU circular building pilots which implementated reversible/circular building design in real construction projects. Durmisevic advises EU cities and regions as well as the Canadian government on circular building strategies.

As Associate Professor at the University of Twente, she developed the MSc program for green sustainable buildings. She holds a PhD from TU Delft on Transformable Building Structures-Design for Disassembly in Architecture (first PhD on the topic worldwide).

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John Warner

John is one of the co-founders of the field of Green Chemistry and a distinguished research fellow at the Zymergen Corporation where he is helping to design and create commercial technologies inspired from nature consistent with the principles of green chemistry. With over 300 patents, he has invented solutions for dozens of multinational corporations. 

John has over 100 publications providing foundational work in the fields of noncovalent derivatization, polymer photochemistry, metal oxide semiconductors and synthetic organic chemistry.  

John has received various prestigious awards: as an academic (PAESMEM – President G. W. Bush & NSF, 2004), industrial chemist (Perkin Medal – Society of Chemical Industry, 2014), inventor (Lemelson Ambassadorship – Lemelson Foundation & AAAS) and for governmental chemicals policy (Reinventing Government National Performance Review – Vice President A. Gore & EPA, 1997). 

He received the American Institute of Chemistry’s Northeast Division’s Distinguished Chemist of the Year for 2002 and the Council of Science Society President’s 2008 Leadership award. 

Warner was named by ICI Services as one of the most influential people impacting the global chemical industries. In 2011 he was elected a Fellow of the American Chemical Society and named one of “25 Visionaries Changing the World” by Utne Reader. He serves as Distinguished Professor of Green Chemistry at Monash University in Australia. He serves as the Global Chair for the Center for Sustainable and Circular Technologies at the University of Bath. 

In 2017 the German Ministry of Economic Affairs and The Technical University of Berlin announced the naming of “The John Warner Center for Green Chemistry Start-Ups” in his honor.

John has a PhD in Chemistry from Princeton University.  

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